This past weekend I attended a multi-author book signing at the Levante Brewery in West Chester, PA. One of the authors, poet Virginia Beards, had to leave early. I asked the remaining five authors what were the best and worst things about doing a book event in a brewery. (Although sales were light, the authors remained upbeat and refused to get snarky.)
What’s the best thing about doing a signing in a brewery?
Jon McGoran: Beer!!
Merry Jones: Dogs and babies among the crowd. They’re the best! You don’t get those in a bookstore signing.
Kelly Simmons: Yes. I love dogs and babies! Notice how they always find the sunbeams to lie in. It’s just a fun atmosphere.
Bruce Mowday: You get to meet your readers. It’s a chance to interact with them. I’ve had some great discussions on Pickett’s Charge (the subject of one of his books). Matty (Dalrymple) did a great job organizing this event.
Matty Dalrymple: It’s an exercise in community building. And it’s good that we’ve started to see some of the same faces among the attendees.
And what was the worst thing about this particular brewery signing?
Jon McGoran: Well, you always want to sell more books.
Merry Jones: A lot of people just walk by. Most of them are here to drink, not buy books.
Kelly Simmons: Yes, they didn’t come to buy books. And I don’t want to intrude on families.
Bruce Mowday: I wish we had more people here. But it’s such a nice day – people don’t want to be inside.
Matty Dalrymple: Wine drinkers are more interested in books than beer drinkers are. I suspect you can sell more books at a winery than at a brewery. Overall, I think we could describe this as more of a social than a sales event.
My Takeaway: It was a fun event on a nice day. But dogs and babies don’t buy worth a damn. (Hey, if they won’t get snarky, I will!)